Learn about Nielsen’s innovative research into the economics of prevalent, diverse consumers with disabilities.
Kim Jackson, Senior Program Manager ADEPT SE Co-Lead Nielsen
Did you know that that more than one in three households have a member that identifies with a disability? Did you know that over 4 million households have a family member living with an intellectual disability or that over 20 million households with a loved one with a mobility impairment? These are just some of the fascinating data points revealed Nielsen’s recent research.
The fact that 1 in 5 Americans live with some form of disability has a significant economic impact on our country. However, that impact isn’t always easy to quantify, qualify or study. Nielsen’s Omnibus Panel Survey is studying that impact and quantifying those connections.