In the aftermath of one of the most divisive election cycles in recent memory, it may come as a surprise that there is a proven place for positive messages that will win hearts and minds on critical issues facing Americans. Over the course of nearly a decade, RespectAbility has engaged in strategic public opinion research in order to advance opportunities and reduce stigma for people with disabilities.
Nearly 30 years from passing the ADA, research shows that pre-COVID, 70% of working age Americans (ages 18-64) with disabilities were out of the workforce, even though 71% say that they want to work. And, these staggering figures have remained largely unchanged since the ADA. While there are systemic policy and legislative challenges to advancing opportunities for people with disabilities, research consistently shows that whether it be “overt or unconscious bias,” stigma is the primary barrier.
Which begs the question, how do people with disabilities and those who care about them crush this barrier?
The short answer is positive, inclusive, hopeful messages supported by clear impactful facts that matter to a persuadable audience.
Join RespectAbility and pollster Meagan Buren of Buren Research & Communications for an in-depth review of messaging research on increasing opportunities for people with disabilities. Across many sectors from politics to philanthropy to religious institutions, positive messaging works! [continue reading…]