Los Angeles, Dec. 17 – After four seasons, the multiple-Emmy Award-winning A&E docuseries Born This Way will conclude with a holiday special on Wednesday evening. Ahead of the finale, Good Morning America will be featuring a segment on Born This Way Wednesday in the 8:00 a.m. hour.
What people view on television influences how they feel and believe, leading to how they act. And shows like Bunim/Murray Productions’ Born This Way, which follows the lives of seven diverse young adults with Down syndrome as they seek to build independent lives, launch their careers and form lasting friendships, breaks down stigmas surrounding interacting with people with disabilities.
Born this Way, whose audience quickly grew to 1 million viewers in the first season, with 40 percent of those viewers being new to the A&E Network, showed that including disability is profitable. After all, the disability market is valued by Nielsen to be more than one trillion dollars. [continue reading…]