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Summer 2017 Fellows standing or seated in wheelchairs, smiling and posing for the camera

WEBINAR: Debra Ruh’s Guide on Strategies and Branding Effort on Consumer with Disabilities

Did you know that according to Nielsen Research, consumers with disabilities represent a $1 billion market segment? 

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Watch the webinar on YouTube with live embedded captions

Featuring:

Ruh joined us to talk in great detail about her transformative new book Inclusion Branding. This new volume provides key insights to enable companies to:

A book cover for Inclusion Branding Book

Inclusion Branding, written by Debra Ruh

  • Create strategies and branding efforts that include people with disability into the workforce and expand your customer base.
  • Share care studies and practical information on driving success through the principles of Profit, People, Purpose, and Planet

Ruh brings years of global experience to this session–she has worked with Fortune 100 companies and nations including Kenya, Oman, Saudi Arabia, and China. From her initial multi-million dollar firm, Debra was able to build Ruh Global Communication in 2013. This firm empowers people with disabilities through offering services in Global Diversity Inclusion Strategies, Digital Marketing, and Branding, to name a few. In 2016 Ms. Ruh was invited to address the United Nations General Assembly at the Conference of State Parties 9th session. Debra continues to be a champion for people with disabilities through her work in technology and accessibility in the workplace. In 2018, she was selected by the State Department to represent the United States abroad, on topics related to inclusion and disabilities.

About our Speaker

Debra Ruh and her daughter, Sara is smiling next to each other.

Debra Ruh and her daughter, Sara

Debra Ruh: When told by ‘experts’ that her daughter, Sara, who was born with Down’s Syndrome, would be lucky to push shopping carts at the local grocery store, Debra refused to accept this. Debra’s unshakable faith in the power of human potential and her love for her daughter led her to create Tec-Access, an ICT Accessibility firm. The majority of their employees were technologists with disabilities. By 2011, Debra had built Tec-Access into a multi-million-dollar firm, but realized that her mission was not yet complete. Convinced that “the real disability is being unable to see human potential” she went on to create Ruh Global and is a global disability inclusion strategist. She consults to Fortune 100 companies and nations including Kenya, Oman, Egypt and the Bahamas. Her daughter, Sara, is an internationally renowned keynote and motivational speaker who travels the world inspiring and encouraging others to follow their dreams.

 

 

 

Meet the Author

Philip Pauli
Philip Pauli

Philip Kahn-Pauli is the Policy and Practices Director of RespectAbility, a nonprofit organization fighting stigmas and advancing opportunities for people with disabilities. He works with state leaders to develop solutions for youth with disabilities, support job seekers with disabilities and open pathways into the workforce. To reach him, email philipp@respectability.org.

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