Toby G. Wong, Advisor
Toby G. Wong
Toby Wong is an accomplished global consumer marketer and sports executive who broke gender and race barriers over 25 years in Fortune 100 corporations, sports and new businesses. She is a global citizen of Chinese descent with dual American and Canadian citizenship and has resided abroad (Asia, Europe and North America). She is a late-deafened leader with passion around sports and creating inclusion, equal opportunity, and equal pay for young women and individuals with disabilities. Toby is open to Board Director and Advisor roles that will capitalize on her strengths in change management, new revenue streams, innovation, brand strategy, disability inclusion, and sports.
Toby’s global experience includes progressive marketing roles to the C-suite, VP and director levels at Team USA, Axient Communications, Nike, and the Coca-Cola Company (Global, USA, Canada). Career highlights include co-launching Coca-Cola USA’s sports marketing group; leading Coca-Cola USA’s property and athlete activation, relationships and contracts with the NHL, NBA and other sports; serving as Nike’s first Global Women’s Brand Director; and launching Nike’s Inner Actives performance apparel business, which made its acclaimed global sports bra debut on Brandi Chastain and the US Women’s National Team at the Women’s World Cup.
Toby’s appointment at the US Olympic Committee is noteworthy as the highest-ranking female staff executive (non-volunteer) in 108 years at the world’s largest National Olympic Committee (NOC). She was Team USA’s first female, first Asian and first Canadian CMO to build the Team USA brand and business. She led her team to raise almost $400 million USD towards their four-year revenue target in Year 1, including an unprecedented $50 million USD post-US Games sponsorship revenue for America’s teams for the Olympic, Paralympic and Pan American Games. In this role, Toby partnered with Team USA’s Board of Directors, executive team, professional staff, and her marketing and entertainment properties department. She also worked closely with key revenue partners, including NBC Sports, sponsors and suppliers, 40+ National Governing Bodies, the International Olympic Committee and the other 190+ NOCs.
Following Team USA, she founded Toby Wong Consulting. As Principal, Toby has been delivering marketing strategies, communications, and agency recruitment for corporations, sports, and non-profit organizations. Her client list has included National Women’s Hockey League (now Premier Hockey Federation) and Nike.
As a late-deafened adult with bilateral cochlear implants, Toby’s lived experience of corporations denying reasonable accommodations and their lack of understanding of the strong business case for disability inclusion led her to add key accessibility and disability inclusion certifications to her brand strategy and innovation skill set. Toby is named as a qualified Board Director candidate in the “A Seat at the Table” social change program to increase disability representation on corporate boards. Toby also serves as Mentor for Remarkable, a global tech start-up accelerator creating businesses that positively impact people with disabilities and amplify human potential.
