Advice from Political Fundraiser Fran Katz Watson
Rockville, Md., July 20 – Fran Katz Watson, founder and president of The Katz Watson Group, has known since she was young that she has wanted to change the world. In college, Katz Watson recalls pleading with her political science professor after feeling compelled to move to Washington, D.C., to become involved in politics.
After a summer of interning in D.C., Katz Watson remembers “catching the political bug,” causing her to rearrange her schedule her senior year of college to work 30 hours per week on political campaign fundraising in addition to her college coursework. Some twenty years later, Katz Watson is a leader in her field of donor relations, having worked on political fundraising in the last ten presidential and senatorial election cycles.
Although many people today have become dependent on social media to communicate with others, Katz Watson stresses the importance of still calling and establishing a personal relationship with donors. Katz Watson also believes it is important to meet one-on-one to discuss all facets of a candidate’s motivation to run for office. By getting to know candidates on a personal level, Katz Watson believes she is able to effectively build their donor base to be successful during a campaign.